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Simplilearn: Digital Sales and Marketing Basics


Digital Marketing

Digital Sales and Marketing Basics is an online self-paced program of instruction on digital marketing foundations and digital and social selling techniques. It is appropriate for any learner with no existing skills or prerequisites in these areas who has the time and willingness to put in a minimum of 5 hours of study-time a week.

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»Product Demo & Course Description

Product Demo

For exclusive 3-day access to a product demo send an email to with your name and email address in the body of the email. 

OMCP Online Marketing Certified Professional

Digital Sales and Marketing Basics Course Description

Whether you're looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We'll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

To enable you in your career pursuits, this course:

  • Offers Hands-on simulation labs and projects for practical learning
  • Delivers one of the most comprehensive, noncredit programs available with 98 combined instruction/study hours
  • Provides an industry leading mobile app for downloadable content and offline viewing
  • Includes downloadable study guides and PowerPoint slides for most modules
  • Empowers students, after completion of the first required module-DMCA, to choose the sequence of remaining modules to be studied
  • May qualify students for OMCP Certification if additional requirements are also met
  • Awards a certificate of completion from SMC Community Education

»Curriculum & Course Details

The online Digital Media and Marketing Certificate program is comprised of the following mandatory modules:

  • Digital Marketing Certified Associate (DMCA)
  • Digital & Social Selling Certified Associate Training Program

Digital Sales and Marketing Basics

Based on proven methods, this course is designed to help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You'll get hands-on exposure to modern CRM and sales intelligence tools and learn how to improve social media engagement, generate better quality prospects, drive faster conversions and generate more revenue.

Digital Marketing Certified Associate (DMCA)

Module 1: Introduction to Digital Marketing
Digital marketing comes in many forms and this course introduces you to the digital marketing basics, giving you practical, applicable knowledge of a wide variety of those forms.

Module 2: Search Engine Optimization
This module provides foundational knowledge in SEO, helping you to improve the visibility of your website on Search Engines and get more visits.

Module 3: Social Media
You will learn about the variety of social media channels: blogs, microblogs, social networks, media sharing sites, and social review sites.

Module 4: Content Marketing
You will learn about the importance of content marketing, content marketing strategy, and overseeing a content marketing program.

Module 5: Email Marketing
You will learn how email can be effectively used to create a loyal base of engaged customers.

Module 6: Mobile Marketing
You will look at various mobile products and services, and how to use them to build an effective marketing campaign.

Module 7: Pay Per Click (PPC)
You will learn the basics of PPC/paid search and how to set up and organize a paid search account.

Module 8: Website Conversion Rate Optimization
You will look at what makes good website testing practices and how a customer-centric approach can boost your conversions.

Module 9: Digital Analytics
You will look at Digital Analytics maturity levels and how to assess your organization's strengths and weaknesses and how to report and present the results of your analyses.

Module 10: Marketing Automation
You will look at how you can automate marketing messages based on time or event-based triggers, this course shows you how to build relevant conversations with your customers and increase revenue.

Module 11: Programmatic Buying
Programmatic Buying automates ad transactions through systems and algorithms that work in real-time. This course will take you through the intricacies of Programmatic Buying and how it can provide the most beneficial outcomes in display advertising.

Module 12: Tools - Google Analytics: Specific Techniques and Reports
You will learn to use Google-specific analytics tools covering Advanced Table Filtering, Analytics Intelligence, Mobile Application Tracking, Multiple Goals and Goal Types, Tracking Unique Visitors, and Custom Data Alerts.

Module 13: Google AdWords Fundamentals
You will learn about the tools and techniques used in paid search advertising, covering topics such as account structure, keywords and match types, creating text and search ads, and ad extensions. You will also look at campaign types and settings, advertising metrics, bidding and bid modifiers, quality score, AdWords reports, and tools.

Module 14: Facebook
You will be able to build a marketing strategy for Facebook, understand the Facebook News Feed algorithm and how to use it, and integrate Facebook with other marketing efforts.

Module 15: YouTube and Video Marketing
You will be familiar with video marketing strategies, techniques to gain exposure and measure impact, leveraging mobile video, and how to promote and measure mobile video.

Module 16: Twitter
This course, developed in partnership with Twitter and delivered by Edric Subur from Twitter's Small Businesses Marketing Team, will show you how to bring the full power of Twitter Ads for your business.

Module 17: Digital Marketing Strategy
Digital marketing strategy is the driving force behind your business marketing growth. By understanding the fundamentals of what a solid digital marketing strategy involves, you can build out various marketing channels to their peak performance.

Digital and Social Selling Certified Associate

The Digital and Social Selling Training Program shows you how to integrate digital techniques into your sales process and enhance your sales performance. A variety of case studies and industry-specific projects will give you real-world experience with digital and social selling.

Module 1: Attract Your Customers
Introduction to Digital Selling - Beyond Social Selling
Developing Digital Selling Credibility

Module 2: Connect with Your Customers
Digital Research and Developing Buyer Personas
Turning Digital Connections into Sales Conversions

Module 3: Engage with Your Customers
Building Sales Engagement Through Content Marketing

Module 4: Convert and Grow Your Customers
Developing and Integrated Digital Selling Strategy
Digital Selling Beyond Customer Acquisition



What is an Online Marketing Certified Professional (OMCP)?

OMCP Online Marketing Certified Professional

OMCP is a professional Online Marketing industry certification that recognizes training from a growing, vetted list of the best known education and training providers, and rewards participation in the industry's top events in a variety of capacities.

Upon completing the first qualifying OMCP course, students interested in pursuing certification should register at to have completion verified.  Visit the OMCP certification website for more details. 

There are two industry certifications that students may want to pursue upon completion of all or part of the Digital Media and Marketing Program.  They are listed below.  Please note both certifications are offered through OMCP and are not affiliated with SMC Community Education; questions regarding certification should be directed to them.

OMCA Certification


OMCP Certification

OMCA™ is a valuable entry-level certification for online marketing associates and entry-level practitioners. Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines.

Who Should Apply?
Less experienced online marketers, with the intent to demonstrate their commitment to online marketing, improve their ability to manage digital marketing projects and earn additional responsibility.

What Courses qualify?
The Digital Marketing Certified Associate (DCMA) course is the only course that qualifies for OMCA certification. 

How to Apply
For up to date information on how to apply including associated costs, fees and requirements, visit OMCA online.


OMCP is the industry's premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines.

Who Should Apply?
Experienced online marketers who have a commitment to ongoing professional development.

What Courses qualify?
SEO, Content Marketing. Social Media, Mobile Marketing, PPC, Conversion Optimization, and Digital Analytics.

How to Apply
For up to date information on how to apply including associated costs, fees and requirements, visit OMCP online.



Please note that admission requirements for enrollment in this program differ from requirements for OMCP certification, should you choose to pursue it.

  • Be at least 18 years of age
  • Possess word processing and internet skills.
  • Be fluent in the English language (including reading and writing).
  • Have a familiarity with computers, how online programs work, and comfort in using them.
  • Possess reliable internet access and a valid email account. (Personal email accounts are preferred as they are less likely to trigger fire walls and spam filters.)
  • Meet the computer technical requirements specifications listed on this site. 
  • Pay tuition in full.
  • Sign and return program Terms of Use form.  Program access will not be granted until form has been returned via email to
  • Test drive the program! Send an email to with your name and email address in the body of the email. A password will be sent via email granting time-limited access to the product demo.

Admission is discretionary. The office of Community Education and SMC Extension, requires students be a least 18 years of age and meet minimum suitability standards. Students are not matriculated Santa Monica College students and student privileges do not apply to Communiy Education and Extension students.

Santa Monica College Community Education and SMC Extension reserves the exclusive right, at its sole and absolute discretion, to withhold registration or require withdrawal from the program of any student or applicant.  

The materials used in this course, including video lessons, workbooks, quizzes and tests, are copyrighted. They are intended for individual use by registered students.  Unauthorized or illegal use, or attempted unauthorized or illegal use, of these materials may result in a suspension and/or cancellation of the user's account.

Certificate requirements

  • Required to complete the Digital Marketing Certified Associate (DMCA) module
  • Required to complete the Digital & Social Selling Certified Associate Training Program module
  • Attain a minimum score of 80% on the final assessment test of each module

Step 1: Complete Required Module

Note these modules are built into the program and do not have to be purchased or registered for separately.

  • Digital Marketing Certified Associate (DMCA)

Step 2: Complete Required Module

  • Digital & Social Selling Certified Associate Training Program 

Quizzes and Testing

The quizzes located throughout each module test students' knowledge to help prepare them for the cumulative test at the end of each course.  Quizzes are not graded assignments, but they will help students determine their level of understanding prior to taking the final assessment for each module.During this time, students may access other modules and continue their learning. 

One graded test per course or sub-course is required, and students must pass with at least 80% accuracy.  Tests are timed and are in a multiple choice format.  Students will receive their grade upon completion of each test.  Students may attempt the module quizzes as many times as they like, but after three final test attempts they must request additional attempts individually. A waiting period of three days (DMCA courses) or seven days (all other courses) is required for all attempts after the first three.


Technical requirements

The following minimum technical requirements are supported*:

  • Windows XP, Windows 7, Windows 8, 1GB RAM, Flash player 11
  • Mac OS X, 1GB RAM, Flash player 11
  • iOS 8,  Android 4 (for apps)

Students must also have the following:

  • Adobe Acrobat Reader
  • Reliable internet connection with a bandwidth of at least 1Mpbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Safari)
  • E-mail account (to be able to register and to receive e-mail from the system regarding registration, course status, etc.)

*Course materials, such as streaming video lessons, are generally accessible via smart phones, but some functionality may be limited or unavailable.  Other devices such as Blackberries may not be supported. 

Technical questions should be directed to our affiliate, Simplilearn, by sending an email to Hours of support are from 8:00 am to 5:00 pm Monday through Friday, Pacific Time.  Technical support issues submitted prior to 2:00 pm Monday through Friday will typically be handled the same day, and in most cases no later than the next business day.

»Schedule & Registration


Registration is ongoing; therefore students can begin the program when it is convenient for them! 

Note: our enrollment/registration system is a separate external system from that used for your online training and therefore access to online materials is not an automated process upon your registration and subsequent payment. Please allow a time delay of up to 5 business days to receive details via email regarding online access. This delay will not impact your "allotted" completion time for the program.

To enroll and recieve program access:

  • Register for this program
  • Pay in full
  • Return the program Terms of Use form to our Community Education Program Manager with your signature (typically emailed to the student within five business days upon registering)
  • Upon completing the first three requirements, expect to receive within five (5) business days an email with login instructions.
    • (Please note personal email accounts are preferred as they are less likely to trigger fire walls and spam filters)
  • Once you receive your access email you can log in and begin your coursework.
  • Please note your 90-days of access begins on the date the access email is sent to you. There is a calendar within the learning system to assist you with keeping track of time remaining in your access window to complete the program.

Registration Methods

  1. Register by Phone at 310-434-3402 during our business hours (Monday through Friday, 9:00am to 4:00pm Pacific Time).

»Frequently Asked Questions

What are the benefits of taking Digital Sales & Marketing Course?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

How long do students have access to this online program?

Students will have access to this program for 90-days from the date the access email is sent from SMC Community Education.

How long does the program take to complete?

This certificate program is an estimated 98 hours of combined instruction/study time that must be completed within 90 days from the date the access/login email is sent.  While completion time will vary by student, it is recommended that students commit between 5 and 10 hours per week to the coursework. Students should plan to begin their studies immediately upon being granted access.

Are there any prerequisites for this program?

While there are no prerequisites needed to enroll in the Digital Media and Marketing program, obtaining OMCP certification does mandate additional requirements be met. Visit OMCP for details on obtaining certification.

What are the projects and tools included in the course?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you'll use various digital marketing tools to execute your digital marketing strategy.

  • Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

As a part of our course, we have included guides and exclusive access to various tools such as:

  • Crazy Egg (60 days access worth $100)
  • Feng-GUI (30 days access)

Are Mimic Pro simulations included in the course?

Yes, Mimic Pro simulations are included in the Digital Media and Marketing Certificate program. With the Mimic Pro simulations, students can emulate the role of marketing manager for an e-commerce company. These simulations are powered by Google data that allow students to perform digital marketing experiments, develop virtual search engine marketing campaigns, gestate landing pages, email campaigns, and operate a variety of other marketing tasks using virtual money.

For general FAQ-type questions on our Simplilearn online courses, visit General Program Questions.



Brad GeddesPhotograph of Brad Geddes

Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has lead more than 60 AdWords seminars.

Please note that the monthly mentoring webinars and Q&A forum features are monitored by industry subject matter experts.

»Tuition & Funding Sources



Payment is due in full upon registration.

There are no books required for this program. Study guides for each module will be available for self-download.

Group Discount

Do you have a group, SMC or non-SMC entity, interested in training?

Contact the Program Manager at 310-434-3402 for details.

Funding Sources

Our Professional Certificate programs are not-for-credit and therefore, they are NOT eligible for federal education loans. Please note that we do not offer a payment plan for this program.


»Policies & Procedures

Refunds for Online Courses

There are no refunds or cancellations for online courses.

A one-time 10 day extension may be granted to students who demonstrate in writing (via email to the reason required to complete the program.  Requests will be considered by the Program Manager and a response will be delivered via email. It is at the discretion of the Program Manager to determine if the situation warrants an extension.

If an extension is granted the student must complete the program within 10 days.  No further extensions will be granted.  If a student cannot finish the program within that extension window, and desires to finish the program, they will be responsible for purchasing the program again in its entirety at full tuition.

Tax Deductions

Course fees and expenses are sometimes tax deductible. Please consult an accountant concerning this matter. Not-for-credit programs at SMC Extension do not generate 1098-T forms in accordance with IRS guideline.


If you have any questions email us at


  • Class Dates:  Open 
  • Duration:  90 Days 
  • Delivery:  Online,
    Self-paced Learning
  • Tuition:  $799


To Register:
Contact Information

To register or to receive more information about this program, please contact the Program Manager
at 310-434-3402 or email at



Class:  Digital Marketing Certified Associate

"Simplilearn provided excellent training to help jumpstart my knowledge with their Digital Marketing Certified Associate course. Definitely learned a lot. Thank you Simplilearn."

Greg Guenther

Web Strategist at WebpageFX
29th Jun, 2018