Whether just getting started or already in business, developing a sound business plan is essential. It's necessary for obtaining many types of financing and helps evaluate opportunities. Discover the elements necessary to a business plan and how to go about creating one. Learn about defining market opportunities, unique selling advantages, marketing strategies, management structure, corporate culture and financial projections. $20 material fee due at registration for Gerald’s comprehensive workbook. Receive link and access code upon registration. Print (recommended) or download on a personal device and bring to class.