Methods and techniques for building and executing effective marketing plans change over time, so it's important to keep your approach up-to-date. In this course, you'll gain a high-level understanding of the tools and methods used today to create meaningful business growth.
Learn marketing strategies to:
This interactive course includes:
Week 1: Target Audience
- Attract attention
- Identify and woo target audience
- Grow customer base
- Expand profits
Identifying your target audience and forming a plan to attract them. Stop losing money by marketing to irrelevant people.
Week 2: Web Marketing and Creating Buzz
Build an effective online presence utilizing SEM best practices, Website/Weblog & Social Media strategy, and Paid Search.
Week 3: DIY or Not & Branding
DIY marketing, recognizing when to hire a professional, and understanding the importance of consistency in marketing